IT’S MORE FOR DOMESTIC DISTRIBUTION, INSTEAD OF FOREIGN MARKET.
On the website it says: China SportShow is China’s only national, international and professional sporting goods exhibition. It is the largest and most authoritative sporting goods event in the Asia-Pacific region, as the shortcut for foreign sports brands to enter the Chinese market, and the important window for Chinese sports brands to show their strength to the world. And the exhibitor data is shown as below:
My own experience is only domestic sales staff are present, and most exhibitors and visitors go for a gathering, although the products might apply. In conclusion, I’d like to recommend other exhibitions or fairs. Of course, if you are a foreign brand trying to establish the distribution channels in China, which is a big market, you are in the right place. No doubt.
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